Libertarian Paternalism

Libertarian Paternalism, or Libpat is a Libertarian Right ideology that revolves around the belief that private and public institutions should be able to influence choices and behavior, but still respecting freedom of choice.

Creation
The term libertarian paternalism was first coined by Richard Thaler, a behavioral economist, and Cass Sunstein, a legal scholar, in the 2003 edition of the American Economic Review. The two later elaborated on the concept in the University of Chicago Law Review later on that year. They defined it as "Trying to influence choices in a way that will make choosers better off, as judged by themselves."

Personality and Behavior
Libpat is a traditional marketing department, trying to entice people into buyign whatever product he's supposed to be selling, and often making corny jokes that seem out of touch.