Blairism

Blairism is the political ideology of the British Politican (And former prime minister) Sir Tony Blair. It is an economically Centre-Right and culturally Centre-Left Ideology. This Ideology combines aspects of both Neoliberalism and  Social Democracy. This Ideology is also very Hawkish when it comes to foreign policy.

=History= Throughout the 80s/Early 90s, the Conservative And Unionist Party of the United Kingdom dominated British politics, winning a consecutive 3 Landslides under the leadership of Margaret Thatcher. In response to this, the Labour Party, a traditionally socialist party started moving to the Centre in order to appeal to the Thatcher/Moderate voter.

Labour Leadership Under Tony Blair
A new era for the Labour Party began in 1994 when a young Tony Blair was chosen as its leader. Under his leadership, the Labour Party abandoned the party's  socialist roots and repealed Clause 5 in the Labour Rulebook. As a result of these actions, the party adopted Gidden's vision on social democracy, a mix between  Neoliberalism and  Social Democracy. This new labour party was dubbed "New Labour" by Blair.

As a result of these new changes, labour went on to beat the Conservative Party by a landslide in the 1997 General Election, winning a majority of 253 (419-188)